Monday, October 3, 2011

What is Eufex Pankki?

In case you were wondering what the logo on the bottom of this page is: Eufex is a Finnish private bank and they have generously contributed to next year's effort at RAAM. We still have a lot of fundraising to do, but it's a very good start.

I had a fun night in Zurich last week with the guys from Eufex, where I gave a presentation on RAAM at their annual investors meeting. Anders established Eufex as a fund exchange 11 years ago... when he was only 24! I can't imagine starting a financial company, let alone when so young. I could barely balance a cheque book when I was 24. Come to think of it, I still can't now.

It seems like an unusual pairing at first, but there's a bit more in common with ultradistance cycling and starting a bank than you might imagine. Basically it's all about realising that perceived barriers are often just that, perceptions.

Many people told Anders that what he was trying to do was impossible, that he was too inexperienced, didn't know what he was doing, was underestimating the difficulties... all the reasons that stop people from trying things. No doubt there were many who had similar thoughts when I announced that I was going to do RAAM. Fortunately nobody said as much to me though. Anders proved his doubters wrong in much the same way that I showed that riding a bike across a continent needn't be impossible.

So, thanks Anders, Daniel and the rest of the people at Eufex for your generousity. At RAAM next year I'll be watching for drunken Finnish fans.

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